Allison Worldwide

Launching Allison's New Brand

The future of marketing and communications won’t be about size. Or process. Or past success. It will be about agility. Ingenuity. And the ability to always push forward.

That’s why we don’t follow trends, we set them. We don’t wait for the next big thing, we create it. We don’t look for innovations, we invent them.

We deliver cutting-edge market insights, develop inspiring and collaborative environments, and push our clients, with the same resolve in which we push ourselves. We don’t watch the world go by but do our very best to help change it for the better.

And, it’s why our best years will always be ahead of us. Always forward.

To imagine the new, inspire the next and use the power of our creativity to build up everyone around us.

We’re forward-thinking visionaries, who immerse ourselves in insights and lived experiences – to imagine and create brand new techniques to solve any challenge.

We believe it’s not simply enough to just solve problems, we want to energize our team’s next steps, create the next waves of influence, nurture the next generation of invention and always push forward to the next horizon.

We’re driven to deliver impact that smashes expectations, obsessively overcome any obstacles that come our way. Yet, business results are just one of our goals. We also turn moments into momentum, break barriers to benefit our clients, their teams, their stakeholders and our colleagues.

We exist to align business success with professional development and personal growth, creating economic engines that move people forward and build social impacts that make our world a better place. A progressive place, that’s always looking ahead... moving always forward.

SHAPE

To imagine the new, inspire the next and use the power of our creativity to build up everyone around us. We create our brand's visual language through these foundational shapes to bring our stories to life.

SQUARES frame our subject

CIRCLES amplify our messages

TRIANGLES direct our focus

TEAR DROPS keep us moving forward

FRAME

AMPLIFY

FOCUS

FORWARD

To craft a boundless environment where anyone can build, create, and grow.

New logo signals Allison’s forward momentum, with a distinctive notch in the “I” symbolizing progress. Designed to live in black and white, it delivers clarity, flexibility, and consistency across every touchpoint. Consistent application keeps the mark impactful—building trust, strengthening brand equity, and signaling the brand with confidence wherever it appears.

Color plays a vital role in bringing this vision to life. It’s a powerful visual shortcut that instantly communicates personality, sparks emotion, builds recognition, and influences purchasing decisions. Before a single word is read, color sets the tone, creates connection, and helps brands stand apart. Working across many dynamic business verticals, Allison embraced bold color as a unifying expression of differentiation, energy, and confident brand storytelling.

Bold typography, balanced with lighter weights for contrast, forms a strong foundation for clear, strategic messaging that helps Allison stand out.